Course Overview

This course is designed for French-speaking individuals in Toronto who seek to develop or enhance their entrepreneurial skills.

The course provides a comprehensive academic framework, covering key aspects of entrepreneurship, from business ideation and planning to legal considerations and market strategies. It emphasizes the unique challenges and opportunities faced by French-speaking entrepreneurs in the Canadian market.

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Course Breakdown

  1. Canadian Business Landscape: Gain an in-depth understanding of Canada’s economic environment, cultural diversity, and regulatory framework.

  2. Business Planning and Strategy: Master the art of creating a thorough business plan, including market analysis, financial projections, and strategic positioning.
  3. Legal and Financial Fundamentals: Explore essential legal aspects such as business registration, intellectual property rights, and tax obligations.
  4. Marketing and Sales Techniques: Learn advanced marketing and sales strategies tailored to various market segments.
  5. Professional Networking: Develop a network of professional contacts, including potential partners, investors, and mentors.

Delve into Canada’s economic environment, exploring its diverse cultural landscape and regulatory framework. This unit provides French-speaking entrepreneurs with insights into the unique aspects of the Canadian market that impact business operations.

Learn how to develop a comprehensive business plan, including detailed market analysis, financial projections, and strategic positioning. This unit equips participants with the skills needed to create a robust plan that supports successful business development.

Understand the key legal and financial considerations for starting and running a business, including registration, intellectual property, and tax obligations. Participants will gain practical knowledge on navigating the legal and financial aspects essential for business compliance and growth.

Explore advanced marketing and sales strategies designed for various market segments. This unit focuses on effective techniques to reach and engage target audiences, enhance brand visibility, and drive sales.

Build a valuable network of professional contacts, including potential partners, investors, and mentors. This unit emphasizes the importance of networking and provides practical strategies for creating and maintaining meaningful business relationships.

Apply theoretical knowledge to real-world business scenarios through case studies and interactive exercises. This unit encourages participants to integrate what they’ve learned into practical applications, preparing them for the challenges of entrepreneurship in the Canadian market.

Badge

Upon successful completion of a TBC Micro-credential, you’ll be awarded an interactive Moodle badge, acknowledging your achievement in completing the course and mastering new skills and competencies. This badge serves as a dynamic representation to your success, empowering you to showcase it across various platforms, including your LinkedIn profile, résumé, emails, and more, thereby elevating your professional standing.

This badge is interactive. Clicking on it grants viewers access to your comprehensive record, ensuring the authenticity of your training and enabling them to identify the skills you’ve acquired and the course content you’ve mastered.