By the end of this course, you will be able to:

1. Gain a comprehensive understanding of business and data analytics, distinguishing them from business intelligence and data mining, and grasp why organizations are increasingly embracing this approach for strategic benefits.
2. Utilize fundamental information technology/system concepts to comprehend how they furnish essential data and information for business analytics.
3. Acquire proficiency in essential statistical concepts to actively engage in and lead analytics-driven projects.
4. Apply suitable data mining techniques to address business inquiries effectively.
5. Master core data mining techniques to handle extensive datasets and apply appropriate methods to resolve business queries.
6. Critically analyze and assess outcomes derived from statistical and data mining processes, ensuring accurate conclusions.
7. Effectively communicate data analysis findings to management through comprehensive report writing.